Balancing Economic Promotion and Cultural Challenges in the GCC

by Gulf State Analytics

6 October 2022

In this paper we discuss:

  • The cultural challenges faced by Western companies willing to operate in the GCC;
  • The recent case of Netflix in Saudi Arabia;
  • The case of the upcoming Football World Cup in Qatar; and
  • How Western companies need to balance economic promotion and cultural awareness when operating in different jurisdictions.

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